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Marketing Excellence Get Into Contact with us

Increasing corporate success with modern marketing

Marketing Excellence Leistungen

You can offer your leads or customers an ideal customer experience with situation-specific content via their favorite channel at the right time. Reach the leads that are relevant to your company, help them and thereby increase the loyalty of your prospects and customers. It’s the right combination that counts: Content, data, processes, tools, resources, and change management to inspire your customers and turn them into repeat buyers and recommenders.

Expand the customer lifetime value of your existing customers, open up new markets through optimal lead generation and lead management, integrate marketing and sales processes if required, and allow your company to grow digitally through automation technologies. Supplementary marketing analytics show you how your activities contribute to the success of your company and analyze opportunities for budget optimization.

Delphine Arvengas

„Customers expect more than just a product. They want individual experiences. Thanks to digitalization, it has never been easier to fulfill their wish.

Delphine Arvengas, Director Marketing Cloud ec4u

DESIGN A CUSTOMER-CENTRIC CUSTOMER EXPERIENCE

Persona

Personas

The right personas form the basis for documenting the motivations, behaviour and needs of your customers and applying them in your communication and content strategy.

Lead Generation, Customer Journeys and Customer Lifecycle

Define personalized journeys for Omni-Channel acquisition, conversion, and retention.

Planning and implementation of a platform

With the right platform, you can centralize all data and processes to guarantee a 360° view of your customers.

Analysis and optimization

With the right KPIs, you can analyze your activities, recognize their impact on your business success and optimize campaigns and budgets.

Would you like to learn more about our services? Arrange an appointment with us.

Consulting for your digital marketing success

Customer Experience Consulting

We support you in the digitalization of your marketing processes and systems and advise you strategically based on our best practices. We show you how to turn your marketing customer-centric in terms of methods, processes and technology, for example in the design of your lead management or customer experience.

Our services:

  • Digital Maturity Assessment
  • Integrated Lead Management
  • Customer Journey Management and Customer Lifecycle
  • Persona-Definition & Workshops
  • Customer Retention and Loyalty Programs and Campaigns
  • Digital Commerce Best Practices
  • Inbound Marketing, Content Marketing, and Social Media
  • Performance Marketing
  • Account-Based Marketing

For 84%* of all customers, the experience is just as important as the service or the product.

Source: Salesforce “State of the Connected Customer”

Marketing Cloud-Platform-Implementation

We use our expertise to set up your processes on your new or existing platform and get the most out of your systems.

Our services:

  • Platform Selection
  • Platform Setup and MVP (SmartStart)
  • Migration and Integration
  • GDPR Advice
  • Templates for E-Mails and Landing Pages
  • Multi-Channel Journey Configuration
  • Segmentation and Audience Building
  • Preference Centers

Customer Intelligence and AI

Consolidate your data and get a 360° view of your customers across all channels. Use the available data to personalize and optimize your content across all channels. Create better customer experiences and increase customer engagement.

Generate individual, automated marketing reports and dashboards to support your daily work and meet your business objectives.

Our services:

  • Customer 360°: Data Analysis, Data Enrichment, Audience Building
  • Data Driven Marketing: Personalized Journeys and Content, Customer Segmentation, Preferred Channels, Trigger-Based Marketing, Contextual Marketing
  • AI for Marketing: Next Best Content & Offer, Product Recommendations, Send-Time Optimization, Predictive Segmentation
  • BI : Closed-Loop Reporting, Dashboards, Data Analysis, Data-Driven Personas
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Training and Enablement

We support you with your change management around new marketing automation systems and train your employees. With our workshops, we convey innovative and proven methods to creatively sharpen the view around customer experiences and customer focus. Get to know agile project methods and test them with our support in your everyday work.

Our services:

  • Standard Technical Trainings & Individual Trainings
  • Enablement and Adoption
  • Change Management Consulting and Workshops
  • Innovation Workshops
  • Agile Project Structure

If you are interested in our services and want to know more about the details or have other questions, make an appointment, we’re looking forward to hearing from you.

Marketing Managed Services

We support the operation of your platform and the roll-out of your digital strategy in new markets. To this end, we provide external support for your campaigns and help you scale your teams.

Our services:

  • Service desk
  • International Roll-Outs
  • Maintenance of the Platform
  • Campaign Management
  • Nearshore models