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Deutschland:
Tel.: +49 (0) 721 46 476-100
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Tel.: +41 (0) 44 87 444-78
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Commerce Get in Contact with us

Be successful with a high-turnover online shop

We support you in setting up and expanding your digital commerce activities. In doing so, we consider all contact points along the customer journey from the consumer’s point of view. We then derive the appropriate strategies and build your high-performance online shop from customer acquisition and efficient customer approach to the continuous development of consumers into loyal buyers.

By selecting the appropriate technologies and implementing them – if you wish also as a multi-cloud-project – we create online shops that guarantee exceptional, efficient, personalized, and seamless customer experiences.

„The purchasing behavior of users has changed massively as a result of the Corona 19 crisis. Therefore, diversification of distribution channels, especially towards online channels, is essential.“

Frank Müller, Manager Professional Services ec4u

B2C

B2C-Commerce: Online shopping as a personal experience

Consumers expect an extraordinary and personal, emotional shopping experience. They want to be inspired by suppliers – from the initial impulse to cross- and up-sell. If you succeed, they become brand ambassadors. They give recommendations to interested parties and customers and win them over as new customers.

It is no longer enough to simply display product catalogs. It is much more a matter of providing individualized content for the target group that conveys emotions and messages and thus encourages online purchases.

Modern commerce platforms increase the number of conversions with innovative technology, personalized content and better usability. This in turn, increases the customer lifetime value and thus your company’s success.

The value of B2C commerce solutions

CheckboxThe use of artificial intelligence creates shopping experiences with extraordinary possibilities.

CheckboxInbound and online marketing designed for purchase advice, recommendations, and informative content allows conversion and sales to grow even further.

CheckboxPersonalized customer communication that focuses on emotions and identity in the product context increases the customer lifetime value.

CheckboxCost reduction through AI-based return-optimization prevents “party shopping”, reduces stock levels, and optimizes shopping carts and payment methods.

B2C-Online-Shop-Scenarios

Giftcard

G

Private Sale

Click & Collect

Wishlist

Service Desk

Vouchers

Voucher

Style Finder

Check & Reserve

Service Desk

Returns Optimization

Retour

Payment Service Provider

Bezahldienstleister

Endless Aisle

B2C consulting services

Quick Start "Beginner"

Within about two weeks you will quick start your agile digital commerce project with full functionality to generate first online revenues.

B2C Commerce Functions:

  • Standard B2C commerce cloud architecture
  • Complete online shop functionality
  • Easy expandability
  • Standard product functions
  • Price functions & inventory
  • Standard Page Templates (SFRA)
  • Customer accounts (SFCC Standard)
  • Training (Basic)
  • Shop Manager Enablement (Basic)
  • Standard Reports / Dashboard
  • Single Site, One-Language support
  • Adaptation of the UI to the corporate design
  • Integration of credit card payment

Marketing Cloud:

Not included

Consulting & requirements analysis:

  • Customer Journey Management Package “Operational Excellence”

Quick Start "Advanced"

A shop with customer-oriented front-end and “high conversion” -elements including the connection of a first payment system, such as Klarna Checkout.

B2C Commerce Functions:

  • Based on an advanced B2C commerce cloud architecture
  • Complete online shop functionality
  • Easy expandability
  • Standard product functions
  • Price functions & inventory
  • Standard Page Templates (SFRA)
  • Order process management (Basic)
  • Customer accounts (Basic)
  • Content assets
  • Shoppable content
  • Training (basic)
  • Shop Manager Enablement (Basic)
  • Tracking / Web Analysis (Basic)
  • Single-Site, One-Language Support
  • Adaptation of the UI to the corporate design

Marketing Cloud:

  • Basic Setup SFMC
  • Setup Shop Tracking
  • Setup extensions
  • 2 e-mail templates (transactional)
  • Extended connector link

Consulting & requirements analysis:

  • Customer Journey Management Package “Operational Excellence”

Health Check

Aimed at companies that already operate an online shop. Together, we develop a state-of-the-art concept for the further development of your system.

We support you with:

  • the analysis of the status quo with a clearly defined focus
  • the experience of our certified experts
  • structured feedback and advice
  • the representation of best-in-class cases
  • tipps for optimization
  • the identification of a possible roadmap

Would you like to learn more about our services? Arrange an appointment with us.

B2B-Commerce

B2B-Commerce: Efficient online procurement

For B2B customers, process efficiency is the main focus for online commerce. Complex configurations need to be possible and easy to handle with customers expecting to be able to make individual adjustments. Spare parts and replacements as well as contract extensions should be carried out smoothly, independent of time and location and also completely digitally, in order to avoid costs.

Configurators, calculators and digital showrooms enable the digital transformation of more demanding sales projects in the capital goods sector.

Both environments, B2B as well as B2C, however, unite the basic requirement towards an outstanding usability or user experience. Because only a satisfied customer will gladly return to the shop.

Added value of our multi-cloud commerce solutions

CheckboxCost savings in the office, since the customer configures and calculates the costs themself

CheckboxAutomation and 24/7 service for spare parts and replacement units

CheckboxComprehensive safety standards that are appropriate to the respective industry and region

CheckboxScalable standards to realize international expansion and growth strategies

B2B Online Shop Scenarios

Configurators & Calculators

Individual Conditions

Smooth Process Chains

Online Marketing Integration

B2B consulting services

Quick Start "Beginner"

A quick start of your agile digital commerce project with full standard functionality. The solution is seamlessly integrated into the existing environment and can be scaled at any time.

B2B Commerce

  • Standard product functions
  • Price functions & inventory
  • Standard company and contact setup
  • Standard Page Templates (SFRA)
  • Customer accounts (SFCC Standard)
  • Training (Basic)
  • Admin & Shop Manager Enablement during the project (Basic)
  • Create reports/dashboard – Enablement during the project (Basic)
  • Single-Site, One-Language Support
  • Checkout for registered customers
  • Substitution Log-In
  • My account: Order History & Reorder
  • Adaptation of the UI to the corporate design
  • Payment methods: invoice, order on invoice

Marketing Cloud: 

  • Not included

Consulting & Requirements Analysis:

  • Requirements analysis package “Kick-Start”

Integration & Salesforce Core Setup

  • Not included

Quick Start "Advanced"

An online shop with “high-conversion”-elements, comprehensive self-service features, and a user-friendly Excel upload for highly scalable use.

B2B Commerce

  • Extensive product functions (bundles, kits, etc.)
  • Extensive price and inventory functions
  • Development of a company- and contact hierarchy
  • Minor adaptations of page templates
  • Admin & Shop Manager Training
  • User training (basic)
  • 1 Storefront, Multi-Language Setup
  • Tracking / Web Analysis Setup (Basic)
  • Payment methods: Integration of a Payment Service Provider / further payment options
  • Guest Checkout
  • My account: Order tracking by link
  • Excel order upload

Marketing Cloud or Optional Pardot:

  • Basic setup
  • Setup Shop Tracking
  • Setup extensions
  • 1 master template for e-mails

Consulting & Requirements Analysis: 

  • Requirements Analysis Package “Advanced”

Integration & Salesforce Core Setup

  • Not included

Would you like to learn more about our services? Arrange an appointment with us.

Zufriedene Menschen

Integrated online marketing – traffic and conversion for your online shop

Reach and relevant content are crucial in both B2C and B2B in order to successfully market an online shop.

We support you professionally, methodically, and technologically:

  • to describe your target groups clearly
  • identify the right inbound channels
  • create the relevant content
  • optimize traffic through SEO and SEA
  • evaluate shop functionalities, such as payment methods, high-conversion-elements or the combination of online and offline channels
  • implement the commerce environment into the existing infrastructure (Cross-Cloud)

We see the online shop as a part of the holistic Unified Commerce, consisting of CRM, marketing automation, ERP, etc.

Our online marketing services for B2C and B2B

Personas

The identification of the right target group and the definition of the corresponding personas form the basis of successful online marketing.

Reach

Generate reach through target group-based inbound marketing activities across various relevant channels.

Content

Support with the selection of content formats and the creation of SEO-optimized content.

SEO Performance

Analysis and expansion of the SEO performance to generate relevant organic traffic for your online shop.

SEA Activities

Analysis and conception of SEA activities to increase reach.