Salesforce Interaction Studio for real-time personalization

Salesforce Interaction Studio for real-time personalization

ec4u is proud to be certified as one of the first German Salesforce partners for the Marketing Cloud product “Interaction Studio” (IS). Real-time interaction solutions such as Interaction Studio enable personalized customer engagement across all touchpoints and channels.

To offer potential customers a comprehensive customer experience, it is important to pay attention to user behavior and interactions. Interaction Studio uses the collected data to create a detailed customer profile. There, a user’s affinities are tracked and stored in a visualized form (more info at Salesforce.com). Companies then can enhance targeted and individualized customer experiences through real-time interaction management to promote engagement, loyalty and conversion of their customers.

Strengthen customer loyalty with individualized touchpoints

Interaction Studio extends the Salesforce Marketing Cloud with person-centric customer experience efforts. With Salesforce’s artificial intelligence and real-time personalization, companies can track customer behavior and automatically individualize interactions with prospects. This means, for instance, displaying tailored ads to customers, increasing their willingness to buy products.
Ultimately, experiences are tailored to customers through real-time interaction management, across channels and throughout the entire customer journey.