Are you interested in our services? Contact us now for an individual meeting.
To implement its vision of a Customer Platform, Vitra faced the challenge of introducing a new CRM system.
The previous system was no longer able to map the company’s requirements and keep up with the speed of ideas and innovations at Vitra. Vitra decided to introduce Salesforce and commissioned ec4u with the implementation.
In the first step, the focus was on the introduction of the Salesforce Sales Cloud and the Marketing Cloud as well as the integration with various other existing systems at Vitra. In a second step, the Salesforce Service Cloud and Community Cloud for partners and end customers will follow.
Implementation of Salesforce Sales Cloud in an agile approach, based on a detailed analysis of the requirements. The focus was on:
- Account & Contact Management
- Lead & Opportunity Management
- Connection of the external industry-specific product configurator as well as SAP ERP for customer master data, orders (OEX format) and sales history
- Integration of MS AD or IAM
- Migration of data from the complex structures of the legacy CRM
- Simple case management
- Support for change management, training & roll-out planning
- Connection to the Marketing Cloud incl. setup of campaigns