By internalizing the CRM platform, Orsay has further expanded its customer loyalty programs, the Orsay Club. Together with the software service provider Defacto and the Salesforce partner ec4u, a Salesforce technology based on Sales Cloud, Marketing Cloud and Loyalty was implemented, which manages and consolidates data and processes of transactions for several million customers worldwide via 600 Orsay shops and eleven web shops. This means, that all data is centrally available and enables a 360-degree view of the customers.
An Enterprise Service Bus (ESB) solution implemented on basis of Heroku serves as the central data hub.
The parallel introduction of Einstein Analytics enables reports and evaluations at the push of a button, which can be created with little effort due to the predefined data integration into the Salesforce platform.