Role of ec4u Define a CRM vision and strategy Prepare CRM actions and define customer value management for DPD Prepare a comprehensive set of CRM performance specifications Systematically evaluate vendors and make recommendations to DPD management Manage the CRM project, establish a system for managing requirements Establish ongoing communications for CRM project Plan, execute, and wrap-up workshops on requirements (jointly with customer and CRM implementation partner) Provide technical support, initialize and manage user tests Devise and set up a CRM operating organization
Customer Benefits Devised a uniform CRM vision throughout DPD Defined CRM areas of activity and actions commensurate with the CRM vision Detailed set of CRM requirements in terms of performance specifications Structured and targeted evaluation of CRM solutions and vendors Professional methods to manage the project; resolute change management during the project Comprehensive and detailed specification of CRM requirements (basis, sales, marketing, analytics) Competent support for technical implementation