Customer Case Study
“The results delivered by ec4u exceeded our expectations. Our company was able to achieve its ambitious goal of CRM excellence, only because we worked with a services provider that fully comprehends CRM like we do.”
Christian Leibold, CRM Project Manager, Commercial Manager DPD GeoPost (Germany) GmbH
Transporting 2.5 million parcels daily in a seamless international network, DPD (Dynamic Parcel Distribution) is one of the leading international parcel and express service providers.
At the beginning of the functional CRM project with ec4u, DPD GeoPost did not have a company-wide, consistent understanding of a future-oriented and successful CRM strategy. The challenge was to harmonize the previously decentralized sales and marketing processes with the support of the CRM project and to centrally organize and control the core sales and marketing processes.
The objective of the CRM project was to create a uniform CRM mission statement , to take into account the organizational realignment of central sales and marketing, and to develop suitable tools and methods for evaluating and controlling sales activities.
In its role as “trusted advisor”, ec4u DPD supported GeoPost in all phases of the CRM project, starting with the definition of the CRM target image, the definition of the necessary CRM measures, the selection of a suitable CRM system and the successful CRM introduction.
The focus of the CRM project was on the later users of the system, which is why guard rails for the CRM introduction always accompanied the project up to the successful implementation. Together with ec4u, DPD GeoPost focused on an efficient CRM project organization and comprehensive change management within the DPD organization.
Customer Case Study Bosch Sicherheitssysteme