Logistics
DPD Geopost
ec4u served as DPD’s trusted advisor to define a longterm CRM strategy, devise resulting CRM actions, and launch the system.
Role of ec4u
- Define a CRM vision and strategy
- Prepare CRM actions and define customer value management for DPD
- Prepare a comprehensive set of CRM performance specifications
- Systematically evaluate vendors and make recommendations to DPD management
- Manage the CRM project, establish a system for managing requirements
- Establish ongoing communications for CRM project
- Plan, execute, and wrap-up workshops on requirements (jointly with customer and CRM implementation partner)
- Provide technical support, initialize and manage user tests
- Devise and set up a CRM operating organization
