The Swiss company HUBER+SUHNER AG develops and produces components and system solutions for electrical and optical connectivity needs. HUBER+SUHNER AG is a globally active company with around 4800 employees and a location in Switzerland with over 1500 employees.
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- Global Sales Process
- Integration with SAP and BI
- Buying Center Visualization
- Demand Planning
HUBER+SUHNER already had an SAP CRM. However, this was not sufficiently integrated into the sales processes and was therefore hardly used. After a comprehensive evaluation of the requirements for a global standard to support sales, Salesforce was chosen.
The introduction of Salesforce should lead to customer information that was easier to use and more transparent customer behavior. This transparency would enable a better planning of activities and develop opportunities in a targeted manner. Transparent activities also would lead to an early recognition of deviations to respond accordingly.
A particular challenge was the balance of standardized technologies and the individual requirements of HUBER+SUHNER as well as the successful go-live for approximately 600 employees worldwide.
The introduction of the Sales Cloud defined a global basis for the sales team that maps the entire process and is seamlessly synchronized with the ERP system from SAP that HUBER+SUHNER uses.
The go-live in June 2020 for the Asian market and in November 2020 for the remaining regions went smoothly.
All data is now available for the business intelligence application as well as for demand planning.
The authorization model allows targeted and flexible access to the sensitive data. It takes into account the matrix structure by markets, regions and technologies.
Consistent dashboards and reports allow efficient analyses. In addition, the visualization of Buying Centers is integrated with ClosePlan.