Selection of a CRM system in a cloud allowed sales to access its data and the system at any time, without going through the corporate network. ec4u devised and applied a security approach to address the inherent data protection challenges posed by such a highly accessible system.
Furthermore, ec4u integrated a business-critical ordering process template to the existing ERP system to offer patients the best possible service. ec4u worked closely with Coloplast to develop and execute a plan in phases to handle the complex task of rolling out the system in over 20 subsidiaries.
This called for migration workshops and administration training sessions in the respective subsidiaries to guarantee high quality data migration. Moreover, this approach enabled Coloplast to address business critical requirements rapidly and effectively and transfer them into the global CRM system.
Once the strategic value of a global CRM system became increasingly evident, ec4u’s experienced consultants assisted Coloplast with architecture-related issues, and helped transfer industry-specific business processes into the CRM system. In 2014, customer loyalty became the focus, and in order to improve this, ec4u set up an Oracle marketing cloud, among others, and integrated it fully into the CRM system.