Modern distribution is digital. In order to exceed sales targets and master complex structures, sales managers depend on the transformation of their processes, communication channels, and technologies. In today’s B2B sales, buying centers not only have to be controlled but also inspired.
Today’s customers use different channels and communication methods to approach sales. In addition, they research and inform themselves independently over long stretches of the purchasing phase. So how can modern sales have an early influence on the customer’s decision? And how can customer loyalty be achieved in the age of asynchronous communication (e-mails, social media, etc.)?
A modern sales platform supports sales managers in their daily work. Its use increases the sales rate and focuses valuable sales time on the key customers with the highest potential.