The life sciences and pharmaceutical industry consists of a large number of different players:
- Pharmaceutical manufacturers
- Medical device manufacturers
- Healthcare providers (hospitals, physicians, etc.),
- Health insurance companies
- eHealth providers
All these players serve healthcare professionals (e.g., physicians or pharmacists) but also patients and their relatives, and have both common and individual requirements for a CRM system.
On the one hand, the indirect business model must be mapped (the doctor prescribes, the patient uses, the health insurance company pays), and on the other hand, the special compliance requirements (including data protection, GxP) must be taken into account.
A particular challenge for providers is the balance between digital (e.g. telematics infrastructure) and classic solutions (such as the still often used fax). ec4u supports you in the digitalization of your processes and communication channels and ensures seamless links between stationary and digital channels.