ec4u acquires company for integrated lead management

ec4u expert consulting ag (‘ec4u’) has taken over Munich-based ec4u marketing experts ag and now offers all integral services for the customer-oriented areas of marketing, sales and service within the realms of the digital transformation of the whole customer lifecycle. To this end, Reinhard Janning, co-founder of ec4u marketing experts ag, has been made Chief Digital Officer (CDO) of ec4u. ec4u marketing experts ag operated as DemandGen AG until 2015 – their rebranding into ec4u marketing experts ag was a result of the ec4u founding team’s investment in DemandGen AG in 2014.

As renowned consulting experts in the digitalization of customer management and the integration of lead management, ec4u is already one of the market leaders in central Europe.

Within the realms of this digitalization, the ‘customer journey’ from the first to the last contact via all channels within a company has long been the most important part of customer management. Making this customer journey as transparent and manageable as possible is ec4u’s main task.

As pioneers in customer management, our task is to prepare our clients today for the specialist and technological challenges of tomorrow. The topic of digital transformation is ‘still hazy, uncharted territory for many companies’ stated David D. Laux, CEO of ec4u. ‘We offer support here by bundling company-specific processes, tools and resources from the fields of marketing, sales and service, and providing the right combination of industry know-how and specialist and technological skills. The acquisition of ec4u marketing experts ag is a considerable step towards our goal of being the leading Digital Enterprise Consultant for integrated customer journey solutions in Europe.’

During the acquisition, ec4u also launched a new public image. You can find out all about customer journey and digital transformation on the new website and blog

‘We work passionately for our clients, day in and day out. This is reflected in our new slogan ‘Passion for Customers.’,’ stated Reinhard Janning, CDO of ec4u. ‘We’re only satisfied when we’ve contributed to a sustainable, verifiable financial success for our clients.’

ec4u has now successfully carried out over 500 projects, including in telecommunications, financial services and life sciences, and has been receiving top commendations for their service categories, and top reviews for their services for years. ec4u now employs over 230 experts in 8 locations in Germany (Munich, Karlsruhe, Dusseldorf, Frankfurt and Berlin), Austria (Eisenstadt, Vienna), Spain (Barcelona) and Switzerland (Schindellegi/Zurich).