Find out which moments define the buying cycle of your leads and how to optimize them for a perfect customer journey. Learn, how multiple communication channels and personalized communication help to nurture and convert your leads.

Uplift modeling is a predictive analytics approach to forecast (foresee) every customer’s most likely behavior. In our white paper we explain uplift modeling and give tipps how to find out which customers will love, hate or ignore your marketing and sales efforts. Create communication strategies more efficiently, lower your churn rate and excite those customers that really love to hear from you.

Reach your customers at the right time and on the right channel. Our guide explains why customer journey management helps implement a customer centric view across your entire organization, which strategies and elements help understanding your customers better, and provides best practices on how to approach each customer individually.

Marketing and sales don’t always see eye to eye when it comes to lead management strategies and processes. But with our integrated lead management strategy you can help both departments work together and therefore optimize all steps from lead generation to scoring to nurturing. Help marketing and sales speak one language and drive more revenue than ever.