You can only achieve the full value of automated personalization, analytics methods and intelligent forecasts, if your data quality is at a high level. Data Quality Assessment supports you in this.

Uplift modeling is a predictive analytics approach to forecast (foresee) every customer’s most likely behavior. In our white paper we explain uplift modeling and give tipps how to find out which customers will love, hate or ignore your marketing and sales efforts. Create communication strategies more efficiently, lower your churn rate and excite those customers that really love to hear from you.