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Find out which moments define the buying cycle of your leads and how to optimize them for a perfect customer journey. Learn, how multiple communication channels and personalized communication help to nurture and convert your leads.

Facebook offers a new way to generate leads and create a process that keeps registry forms on the social media platform. Cut the landing page and generate leads immediately. Your new leads appreciate the ease and speed of registering for offers, downloads or competitions and you gain all the customer data you need with one click.

The eTailing solution is a flexible eCommerce solution with extendable functionality and ensured high performance for quick and easy order intake and follow-up. It is a B2B platform and increases the productivity of service and sales teams.

Customer Journey Management as an integrated methodology for a customer-centric business model – market study 2016

The study gives answers to numerous questions, such as:

• How do different sectors manage the customer journey?
• Which KPIs (Key Performance Indicators) do you use for marketing?
• Who is accountable for customer satisfaction?
• How do you forward leads to the sales department?
• Do your regular customers get special treatment?

Our one-day workshop teaches you the best way to switch your hardware and/or operating system. Further information can be found in our fact sheet.

With predictive customer analytics you will become more precise in your customer interactions. Learn more about your customers and respond in an accurate and automated way to their requests, needs and requirements.

A predictive analytics modeling approach that predicts every customer’s most likely behavior

We at ec4u believe that the best way you can bring your products and services to market is to understand the individual needs of your customers and match their preferred way of interaction. Recent research by McKinsey and MIT shows that companies that inject big data and analytics into their operations outperform their peers by 5 percent in productivity and 6 percent in profitability.

In this White Paper, we want to propose a predictive analytics modeling approach that predicts every customer’s most likely behavior. It is not only a forecast but an approach that empowers you to influence every individual customer’s decision.

Reach out to your customers at the right time and in the right place. Downloading our free-of-charge guide, you will learn best practices and proven methods to improve your customers’ journey. The checklist provided offers you a comparably easy and pragmatic approach to determine the need for action by identifying possible problem areas.

Increasing efficiency and performance in Siebel Open UI. ec4u has developed a new framework for Siebel Open UI projects which allows to significantly reduce the development and maintenance cost and to considerably increase Open UI performance.

This white paper shows you how to increase revenue by using modern-day Integrated Lead Management strategy and Marketing Automation solutions to convert B2B enquiries into customers.

ec4u, the German CRM specialist company, has issued a CRM health check for customer management organization which is completely free of charge. This guideline helps companies to systematically assess the performance of their CRM system and analyze their individual strengths and weaknesses. The CRM health check provides both benchmark information about the companies’ CRM maturity and a description of typical weaknesses in CRM practice. Moreover, cost drivers of CRM systems are investigated in this guideline. Additionally, it also contains a comprehensive self-check with 30 questions helping companies challenge their technical conditions and processes and identify possible areas of action.