A predictive analytics modeling approach that predicts every customer’s most likely behavior
We at ec4u believe that the best way you can bring your products and services to market is to understand the individual needs of your customers and match their preferred way of interaction. Recent research by McKinsey and MIT shows that companies that inject big data and analytics into their operations outperform their peers by 5 percent in productivity and 6 percent in profitability.
In this White Paper, we want to propose a predictive analytics modeling approach that predicts every customer’s most likely behavior. It is not only a forecast but an approach that empowers you to influence every individual customer’s decision.