Digital, Customer-Centric Solutions for Retail, Consumer Goods and Luxury

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For years, Retail-, Consumer Goods- and Luxury companies have been investing to transform and digitalize their businesses in all areas (marketing, sales and service). With the spread of eCommerce and Direct-to-Consumer as disruptive business model, the need to digitize has been further accelerated.

The pandemic has only increased the necessity to invest in digital processes and channels. Due to global competition, end customers are more demanding in terms of brand experience and they are more likely to churn if their expectations aren’t met. Therefore, companies need to reinvent themselves and find ways to create a successful customer experience that drives business and creates loyalty.

For more than 12 years, ec4u has been working successfully with leading international companies. We advise our customers on their CRM and digitization journeys whether for B2B, B2C or mixed markets.


services delivered to more than 50 markets


years of experience in Retail, Consumer Goods and Luxury


industry experts for you

“We had the feeling with Salesforce that it is a platform that also thinks more from the customer’s point of view and can therefore better map customer wishes and, on the other hand, enables us to make adjustments quickly.”

Christian Schneider, CIO Vitra AG

Our Services

The industry business model is currently being transformed with many different methods and solutions to cater to consumers both in the B2B- and B2C-market. From eCommerce, loyalty program, clienteling solutions, service excellence or omni-channel marketing on the B2C side, to retail excellence, partner management, digitalization of the order processes in B2B.

Building consumer insights and leveraging them across all processes (sales, marketing, service, commerce) additionally helps retailers boost both sales, profitability and customer lifetime value​.


CRM & Marketing

Digitalize your sales processes with a proper CRM platform and improve lead management customer experience through Marketing Automation. This leads to more sales efficiency and a higher conversion rate.

Personalized & Omni-Channel Experience

Deliver the right message at the right moment on the right channel to the right consumer. Design personalized experiences and leverage data to optimize touchpoints for increased conversions and engagement rates.


Loyalty Programs

Increase Consumer Lifetime Value through the implementation of loyalty programs. We offer different solutions, from standard packaged programs, to fully customized loyalty programs.

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Retail Excellence & Retailer and Partner Management

We help retail businesses with intelligent CRM systems, for both inside and field sales. With innovative solutions you can improve the retailer experience and in turn have a better connection with your customers.


B2B and B2C Commerce

Build your business with digital channels for your B2B- and B2C customers with unified commerce,D2C, marketplaces, B2B ordering platforms and more. We support you to shape and implement the strategy that is right for your business model and your customers.

Customer Relationship Management

In-store Experience & Clienteling

Offer your customers a fully personalized 1:1-experience in your (online) store thanks to our clienteling solutions and increase your up-sell potential.

Customer Service Excellence

Flawless and personalized service experiences are what differentiates successful customer-centric retailers from the rest. With omni-channel service, knowledge management and customer portals, we help you and your service agents become more efficient, reduce response times and improve customer satisfaction.


Analytics & Channel Performance

We give you the right tools to analyze customer data, track your goals and identify optimization potential with individualized dashboards, easy-to-use graphics, conversion analysis and automated reports.

360° Consumer View

With the integration of all systems and data points into one platform, you can create a single 360° consumer view of all channels, activities and campaigns to improve your business.

Artificial Intelligence

Artificial intelligence is more than a buzzword if you know how to use it. Our experts will help you evaluate the right use cases, implement the necessary solutions and train your employees to use smart data for personalized recommendations, promotions and next best steps.

Would you like to learn more about our services? Make an appointment for an informative talk.

Selected customer projects

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Orsay Logo
Nescafe Dolce Gusto Logo
Nestle Infant Nutrition Logo
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ec4u as consulting partner for Retail, Consumer Goods and Luxury

  • With over 400 employees and more than 150 Salesforce Consultants, we are one of the leading Salesforce Partners in Germany, Austria and Switzerland. We follow a closed-loop approach and accompany you from consulting and implementation to support and training along the Salesforce Cloud solution portfolio. Together, we optimize your customer relationships and ensure the perfect customer experience.
  • For numerous successfully completed projects with a very high level of customer satisfaction, ec4u received the Salesforce Partner Badge “Salesforce Navigator Specialist 1 Other CG”.

Stay informed about current trends, exciting topics around the digital transformation of marketing, sales and service in our Blog.

Your contacts

For your region

Switzerland & Austria

Delphine Arvengas

Director Professional Services
Indury Expert Retail, Consumer Goods and Luxury



Raphael Lorch

Director Professional Services
Indury Expert Retail, Consumer Goods and Luxury