For years, Retail-, Consumer Goods- and Luxury companies have been investing to transform and digitalize their businesses in all areas (marketing, sales and service). With the spread of eCommerce and Direct-to-Consumer as disruptive business model, the need to digitize has been further accelerated.
The pandemic has only increased the necessity to invest in digital processes and channels. Due to global competition, end customers are more demanding in terms of brand experience and they are more likely to churn if their expectations aren’t met. Therefore, companies need to reinvent themselves and find ways to create a successful customer experience that drives business and creates loyalty.
For more than 12 years, ec4u has been working successfully with leading international companies. We advise our customers on their CRM and digitization journeys whether for B2B, B2C or mixed markets.