Digitization is the driver for the automotive sector

From the conversion of vehicle fleets to more environmentally friendly engines to the digitalization of its own B2B and B2C processes around topics such as the Internet of Things (IoT), autonomous driving and mobility services – the automotive industry is currently undergoing one of the greatest upheavals in its long history.

ec4u supports original equipment manufacturers (OEMs) and suppliers with extensive professional and technical industry know-how that puts the customers at the center.

We help our customers with agile project methods and an innovative approach in defining, implementing and optimizing their customer journeys.


industry experts


successfully implemented projects in the automotive sector


automotive companies that we’ve already supported successfully

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“We were looking for a state-of-the-art CRM solution to map the complex customer journeys in the automotive supplier business. With ec4u as a partner, we have adapted the already strong Salesforce.com Sales Cloud solution to our needs. In addition to a great understanding of the automotive supplier business and our specific processes, ec4u contributed its experience to enrich the tool with intelligent optimizations and to further rationalize the processes to be mapped.”

Nikolai Bradke, CRM | Sales Digitalization
Oliver Abt, Global Salesforce CRM Project Lead

Our Services

The automotive industry must be viewed holistically with its manufacturers, suppliers and service providers. Starting with the strategy to business processes, organizational forms up to the systems and applications as well as data management. Our experts will always take into account your current and future situation when it comes to processes, organization and systems, no matter if we discuss Salesforce, Microsoft or a comprehensive migration from Oracle SIEBEL.

Customer centricity & process digitization

The key enablers for successful change within the automotive industry are customer-centric approaches and the design of optimized customer experiences.

ec4u supports the dynamic introduction of digital and customer-centric processes and provides technical expertise for:

  • Customer-focused lifecycle programs
  • After sales services
  • Registration and configuration portals
  • Early-renewal options
  • Document generation per click
  • Electronic signature processes
  • Lead and opportunity management
  • Automated messages in case of malfunctions

CRM – Marketing, Sales, Service & Commerce

CRM or XRM, as well as a holistic approach to all data and information management is absolutely necessary, covering customers, partners, prospects, competitors, projects, products, documents, etc. This holistic approach includes:

  • Strategy definition & optimization
  • Process definition, analysis & optimization
  • Organizational development & optimization
  • IT system, application development & optimization
  • Salesforce (all platforms & modules)
  • Microsoft (all platforms & modules)
  • Data Management & Optimization
  • Change Management
  • Program & Project Management

Integration and networking

The new challenges of the industry are diverse and require an experienced partner.

ec4u as a long-standing expert in the field of integration and networking helps to cope with the diverse requirements, such as,

  • Integration of cloud environments,
  • integration of ERP systems,
  • transparent contract management,
  • connection of e-mail systems to CRM,
  • and much more.

Would you like to learn more about our services? Make an appointment with us.

ec4u as a consulting partner in the automotive industry

  • With over 400 employees and a large number of certified consultants, we are a long-standing Salesforce partner, a strategic Microsoft Gold partner and we also work with Oracle in Germany, Austria, and Switzerland.
  • Our 25+ industry-experts work closely with our customers in the automotive industry. This includes OEMs as well as tier 1 to tier n suppliers. In over 100 projects, we have worked with our customers to digitize their sales, aftermarket, service, marketing, and financial services processes.
  • In cooperation with our technology partners, we offer CRM solutions that are individually tailored to our customers.
  • Independent platform selection – We also provide platform-independent consulting, tailored to your individual needs and requirements.

Stay informed about current trends, exciting topics around the digital transformation of marketing, sales and service in our Blog.

Contact Us

Michael Bubolz_Profil

Michael Bubolz

Director Sales

Do you have any questions or would you like to learn more? Please feel free to arrange an informational interview.


Jochen Greulich

Director Professional Services & Industry expert

For technical queries about your project, contact our industry expert.