Entries by Natascha Lindoerfer

Customer Journey Mapping – the Workshop on Lake Geneva

On 12th May, 2016 Oracle and ec4u invited their guests to the recently completed i.LIFE in Etoy (Lausanne) to introduce their promising new methodology of Customer Journey Mapping. 23 decision makers from Marketing, Sales and Service, divided into small groups of 5-6 people, had the opportunity to reproduce and optimize step by step under guidance …

1000 Tulips and a Red Carpet – Modern Business in Munich

Currently, Oracle is on a global tour with the “Oracle Modern Business Experience”. This convention consists of five individual meetings, which are meant for intensive exchange of knowledge and lively discussions. The goal of the series is to look at the Digital Transformation from the angle of different departments and to illustrate possible paths to …