Working passionately for customers:
That’s what makes us unique.

Our passion?
360°of Customer Journey Management Services.

Make customers happy – and thereby contribute to a company’s success. That is the goal of our experts. How do we achieve this goal? With 360° of excellent Customer Journey management services. And a whole lot of passion for what we do.

Total process

At ec4u, you won’t find off-the-shelf solutions, but instead a standardized process that takes you through the entire CRM project. This spans expert consulting services, technical execution, and ongoing management of your CRM system. The outcome? Custom solutions that raise your level of success with customers over the long term.

Total customer journey

Marketing, sales, and service: many consulting firms can do that. What makes us stand out? We link marketing, sales, and service intelligently to deliver a seamless customer journey. Consequently, you achieve positive customer experiences at all touch points and thereby secure a clear head start over the competition.

Total market leadership

Oracle, Microsoft, Salesforce®. Period. In choosing a technology partner for our CRM solutions, we abide by the motto: not everyone, only the best ones. Therefore, we guarantee you a proven CRM portfolio that covers all requirements over the long term.

Our philosophy

The term customer relationship management speaks for itself: it defines the interactions between you and your customers. Digital transformation can help simplify and improve this. With us, you can count on better relationships across the whole customer lifecycle. Why?

We offer the decisive services to enterprises that enable digital transformation of the full customer lifecycle for customer-centric business units.

We are confident that this is not doable with isolated actions, but only with an integrated CRM approach. Hence, we combine our CRM solutions in marketing, sales, and service – and tailor them to your enterprise. Moreover, we derive a customer-centric business model along the customer journey – for successful relationships with your customers.

ec4u described in one sentence

Since the year 2000, we have been providing CRM and other consulting services along the customer journey, underpinned by experience gained on 800 projects conducted primarily in Germany, Austria, and Switzerland.

Facts and figures


Years of CRM experience and in digitizing the customer journey


Projects conducted primarily in Germany, Austria, and Switzerland


Employees located in 11 European offices, working passionately for customers


Expert consultant, employer, market partner – these are some of the many awards we have won. They highlight the fact that we are on the right path with our corporate ideas. And encourage us to walk that extra mile.


Oracle is one of the world’s biggest software manufacturer for enterprise applications and offers a broad scope of integrated (cloud) solutions for marketing, sales and service.

Microsoft is the world’s leading and best known producer of standard software, services and solutions.

Salesforce Partner

Salesforce® is an international provider of cloud computing solutions for companies and specializes in customer management solutions.

Veeva is a leading company specializing in cloud-based software for the pharma and life sciences industries.

Adobe is among the top 3 of the world’s most renowned software producers and provides digital creative, marketing and document solutions.

Marketo is a leader in digital marketing software and marketing automation solutions.

Qlik delivers intuitive platform solutions for self-service data visualization, applications for guided analytics as well as integrated analyses and reporting.

Tableau is a software company with a focus on BI and analysis software.

SC-Networks is an e-mail service provider and the manufacturer of EVALANCHE, one of the most modern, web-based e-mail marketing solutions on the European market

Alteryx is a self-service software for data blending und advanced analytics.


Accelerom is an internationally operating consulting and research company that specializes in integrated touchpoint management.

Defacto is a leading partner for Loyalty and CRM solutions in retail, for brands in retail and for direct-to-consumer-business models.

Board Academy, an initiative of Board Partners GmbH, has a keen focus on qualification, integrity and social responsibility in the supervisory and advisory board environment.

Horváth & Partners is an internationally operating, independent management consulting firm for private and public organizations.

b.telligent is a consulting firm that specializes in introducing and developing business intelligence, customer relationship management and e-commerce with mass-market companies.

virtual7 is a software and consulting company with a focus on consulting services and middleware projects in the Oracle environment.

Conemis AG is an independent German company based in Karlsruhe. With its full-service offerings, it enables seamless integration of applications within and across companies.

Huckberg is a consulting company supporting executives with their operational and strategic tasks.

Corporate citizenship

The field of CRM services continues to advance. We grow along with it and function as the driving force. Together with our university partners, we conduct advanced software development projects, and offer young talented individuals adequate room to realize their ideas.

Corporate responsibility

“We want to voluntarily contribute social and environmental sustainability and act responsible – regardless of the compliance of legal provisions.”

David Laux, CEO, ec4u

Code of Conduct

Our Code of Conduct provides a framework for our employees and should support to develop an unity consciousness. We appreciate our Code of Conduct as a superior mandatory guideline which accompanies us in our daily business. Our suppliers or business partners declare themselves ready to comply with our guidelines and pass this on to participants under their supply chain. As management, we do everything our company is conducted with our policies and rely on the involvement of our stakeholders.

Our commitment of responsibility: Gold certification from EcoVadis

We have faced the comprehensive assessment criteria of EcoVadis, an international rating platform. We are ranked with the CSR-rating in Gold at the top 1 % of all the companies that were evaluated by EcoVadis. The analysis and assessment took place in about 21 criteria covering the areas environment, labour practices and human rights, fair business practices and sustainable procurement. Learn more

We support the UN Global Compact

The initiative of United Nations Global Compact is now the world’s largest and most important sustainability network for corporate social responsibility (CSR). In July 2015 we joined to support its ten principles in the areas of human rights, labour, environment, and anti-corruption.

Confirmation of an adequate level of data protection

We have committed ourselves to the protection of data and a strict compliance with data protection regulations. We ensure a safe handling of sensitive data and privacy for all our contractual partners as well as our employees. The protection of personal data is our highest priority. The “Institut für IT-Recht” (IITR) therefore certifies ec4u the impeccable adherence to the necessary provisions of the Federal Data Protection Act.


16 Years of ec4u, marked by the following milestones of our success


Aquisition of Insight Dimensions GmbH by ec4u expert consulting ag


Takeover of ec4u marketing experts ag by ec4u expert consulting ag


Opening of the ec4u Smart Shore Center in Barcelona and foundation of ec4u expert consulting (españa) s.l.u


Added Salesforce® consulting services to portfolio
Established cloud world ag as a wholly-owned subsidiary of ec4u expert consulting (schweiz) ag


Developed DemandCenter (Eisenstadt) for BPO
Added Marketo services to portfolio


First Oracle Eloqua Partner worldwide
Initiated consulting services for the high-tech industry


Added Microsoft CRM consulting services to portfolio


Added strategy and business consulting services to portfolio
Initiated consulting services for utilities
Developed a comprehensive lead management approach


Established ec4u expert consulting (schweiz) ag
Initiated consulting services for Life Sciences industries
Expanded the service portfolio with email marketing, web content management, and telemarketing concepts


Foundation of ec4u marketing experts ag (as ASERVO AG, afterwards DemandGen AG) with Focus on sales & marketing alignment


Established ec4u expert consulting ag as an Oracle consulting services firm
Initiated consulting services for telecommunications and financial services industries